Breaking Through the B.S. (Brainstorming) – Some Tips for Better Results
Brainstorming is one of those activities that, on the surface, seems pretty simple. In reality, though, effectively using this technique can be challenging, Why? Because we all have a tendency to want...
View ArticleWhy Your Strategy May Not Be Working: It May Be Just a Plan
I’m a strong proponent of the value of strategic planning but I’m also glad to acknowledge that the vast majority of strategic plans rarely drive real action or measurable results. The reasons why are...
View Article5 Competitive Forces That Should Be Shaping Your Strategy
Every MBA student or undergraduate in an introductory business strategy course has encountered Porter’s Five Forces. The concept, outlined by Harvard economist and professor Michael E. Porter in 1979,...
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What’s in a SWOT? Exploring an Important Input to the Strategic Planning Process
A SWOT analysis – Strengths, Weaknesses, Opportunities and Threats – is a critical element of a strategic plan, if done correctly. Far from being a “silly exercise” (and I’ll admit in the early days...
View ArticleThe “Big Rocks” of Effective Strategic Plan Implementation
Strategic planning is one of those activities that is often looked upon with either fear or disdain. Why? Because all too often business professionals who have been engaged in what can be a very long...
View ArticleLooking Ahead to a Successful New Year!
With the new year approaching, the thoughts of many turn to New Year’s resolutions. It’s an annual tradition of setting goals for the coming year that dates back millennia, according to Oklahoma State...
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Planning is Overrated: Execution is Where It’s At
What’s more important: a great idea or great execution? There’s certainly an argument to be made for the importance of ideas for entrepreneurs, and it’s easy to point to famous examples of huge...
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Identifying Product/Service Substitutes That Could Compete For Your Market
Michael Porter revolutionized the world of business strategy when he developed his Five Forces framework, which evaluates the competitiveness — and resulting attractiveness — of an industry based on...
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3 Plans to Drive Small Business Success
by Justin Grensing, Esq., MBA Every small business owner knows that the path to success is fraught with many challenges. From managing staff, to financing, to marketing efforts, small business owners...
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Our Top 5 Content Marketing Predictions for 2019
It’s hard to believe another year is winding down. It’s the old “toilet paper roll theory” (a not-so-scientific way of explaining relativity). Time may pass more quickly (at least perceptually) for...
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